Hotel Brokerage Services

www.paramountlodging.com_hyattsummerfieldsuites_IL
Paramount Lodging Advisors (PLA)’ cornerstone service is hotel asset disposition and acquisition. All of our associates and Managing Directors are licensed real estate salespeople in the state in which they practice. PLA offers complimentary hotel valuations at the beginning of our brokerage engagements. From there we are well equipped to handle the beginning-to-end process of a successful transaction.

PARAMOUNT TEAM: Hotel Brokerage Team

RELATED LINKS:

Available Listings | Recently Sold Hotels
Case Studies | Client Satisfaction

Hotel Brokerage
Integrity. Teamwork. Results

Our Services At-a-Glance

  • Asset Acquisition and Disposition
  • Complimentary Property Valuation


Our Approach
Paramount Lodging Advisors redefines "Hotel Brokerage" by collaborative hotel brokerage, looking at transactions from an Owner's perspective, delivering services with Absolute Integrity™.


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Our Corporate Philosophy:
Absolute Integrity ™

  1. We will return all client phone calls within one business day
  2. We will respond to all brokers inquiring about specific properties
  3. We will cooperate with other brokers on commission splits*
  4. We will maintain strict adherence to client's confidentiality requirements
  5. All Advisors will have hotel industry experience or certification
*Cooperative Broker is required to provide documented Buyer Representation
Absolute Integrity™ trademarked 2005




Experience in Hotel Ownership, Development and Management

www.paramountlodging.com_hyattsummerfieldsuites_IL
All Paramount Lodging Advisors Senior Managing Directors have hotel development or operations experience. Professional designations include CCIM (Certified Commercial Investment Member), CHA (Certified Hotel Administrator) and CHB (Certified Hotel Broker) and memberships in many real estate and lodging organizations. Members have published numerous articles and guest lectured in prominent real estate programs.

Each team member is equiped with professional experience or certification and works directly with SMDs bringing credible and actionable advise to clients based on first hand hotel experience.


Collaborative Brokerage

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Each listing strategy involves Paramount™ team members with the expertise and market knowledge relevant to the transaction to provide the best exposure possible. Paramount Lodging Advisors collaborate with each other and with other brokers to get a deal done.









The Marketing Process

Paramount Lodging Advisors’ principals and associates have engaged in numerous marketing assignments, tailoring the overall process to meet the client’s objectives. Whether utilizing a traditional open marketing process that reaches a large segment of prospective buyers, whereby printed marketing materials are distributed along with use of industry publications, internet resources and direct communications; or alternatively, employing a more restricted, direct and selective audience approach when our client requires confidentiality; Paramount™ has been praised for achieving proven results.

The marketing method selected is determined on a case-by-case basis and tailored to the client and property situation. When employing our open marketing process, the following chart identifies the key elements involved:

  1. Identify our clients' specific objectives
  2. Identify the unique target audience
  3. Prepare and distribute marketing material
  4. Respond to all inquires with integrity
  5. Complete the deal

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Paramount Lodging Advisors has expertise in effectively marketing your property, whether on a full-scale open process or on a confidential basis when our client has a need to keep the prospective sale under the veil of the public eye.

Open Marketing

Involves advertising in numerous lodging publications and web mediums that are selected based upon the distribution and readership statistics of each medium. Our principals and associates draw upon exclusive personal networks and vast industry experience to increase the properties exposure and through direct communications efforts.

Confidential Marketing

Our principals and associates have a deep respect for the confidentiality of our clients. When assignments require a unique tailored approach to sourcing the right buyer for an asset, our principals and associates head confidentiality and utilize our exclusive industry and personal relationships to ensure success.


The hotel industry has continued to see strong operating performance increases for the fourth year in a row. Which some markets are still showing performance growth, the majority of hotel markets have now reached a stabilizing performance level and are not expected to see majority RevPAR increases in this upcoming year as many markets absorb recently added hotel inventory.

While the hotel industry rebound has been complete and hotel properties are stabilized, many other industries are continuing to struggle. Of particular note in the state of the debt markets and the availability of financing moving forward. After three years of great availability of low-cost financing, it is expected that the financial institutions will start to restrict the flow of capital into the industry. This makes it increasingly important that hotel owner's tailor their refinance activities to lock in long-term solutions for stabilized hotels.
If you have not considered selling your hotel, this is the perfect time to review your assets and your investment strategy.
Valuation Decision Process
Buy, Sell, or Reposition?

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Valuation Snapshot Report
We then create a snapshot report outlining our valuation.

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