Paramount Lodging Advisors’ principals and associates have engaged in numerous marketing assignments, tailoring the overall process to meet the client’s objectives. Whether utilizing a traditional open marketing process that reaches a large segment of prospective buyers, whereby printed marketing materials are distributed along with use of industry publications, internet resources and direct communications; or alternatively, employing a more restricted, direct and selective audience approach when our client requires confidentiality; Paramount™ has been praised for achieving proven results.
The marketing method selected is determined on a case-by-case basis and tailored to the client and property situation. When employing our open marketing process, the following chart identifies the key elements involved:
BLA1. Identify our clients' specific objectives
BLA2. Identify the unique target audience
BLA3. Prepare and distribute marketing material
BLA4. Respond to all inquires with integrity
BLA5. Complete the deal
Paramount Lodging Advisors has expertise in effectively marketing your property, whether on a full-scale open process or on a confidential basis when our client has a need to keep the prospective sale under the veil of the public eye.
Open Marketing
Involves advertising in numerous lodging publications and web mediums that are selected based upon the distribution and readership statistics of each medium. Our principals and associates draw upon exclusive personal networks and vast industry experience to increase the properties exposure and through direct communications efforts.
Confidential Marketing
Our principals and associates have a deep respect for the confidentiality of our clients. When assignments require a unique tailored approach to sourcing the right buyer for an asset, our principals and associates head confidentiality and utilize our exclusive industry and personal relationships to ensure success.