Paramount Lodging Advisors | Hotel Advisor

Hotel Asset Management

Simply put... We help improve your Net Operating Income.

Whether you are trying to position your hotel for future sale or just want to increase the asset value of your hotel, our team can help you.

Our Asset Management Services are Implementation and Results Driven versus the Report Driven industry standard. What this means is that you do not receive a 250-page report each quarter, instead our asset management team works directly with your hotel management and property level team putting strategies and ideas in place in the daily operations and providing you concise and relevant reporting.

Paramount Lodging Advisors provides the highest level of asset management services based on our years of operations, development and transaction experience. Shown below is more information on our services.

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Value Creation

Paramount Asset Management services focus on Value Creation, the principal objective of every hotel owner.

Hotel Asset Management Components of Hotel Value

The key elements we focus on are:

- Revenue performance
- Expense management and control
- Brand and Franchise issues
- Capital Expenditure considerations
- Legal and Safety compliance
- Capital Structure and Refinancing

Paramount offers varied and flexible ongoing and one-time services that identify opportunities for Value Creation.

Proven Success

Since we launched our Hotel Asset Management Platform in 2010, we have achieved an average increase in Net Operating Income of 18% in the first 12 months of engagement.

Most of our clients start to see improvements in Net Operating Income within 90 Days. Because we are confident in our abilities to improve hotel performance, we offer our clients the ability to cancel our engagement without penalty or cost.

We have never had a Hotel Asset Management client cancel an engagement with us (and we hope to keep that track record perfect!).

The RevPAR Index shown in the image above is the actual performance of one of our current asset managed hotels.

What We Provide

Paramount Asset Management provides ongoing support for your hotel operations identifying opportunities to increase revenue and reduce costs AND implements these findings into the hotel operations.

In addition to an In-Depth Initial Review of the Hotel, we review all monthly performance indicators and provide a quarterly Asset Manager Scorecard with an action plan for managers to implement suggestions.

Additionally, we conduct Safety and Security Audits, Marketing Audits and Utility Audits of the property on a regular basis to ensure optimal operations.

PPS Scorecard

The Paramount Property Scorecard (PPS) provides owners a quick and quantifiable measure of the performance of hotel management at the property.

Paramount Hotel Property Performance Scorecard

It rates management on a 100 point competitive index for Revenue, Expense and Income Performance compared to relevant competitive hotels in the industry. Additionally, the PPS Report quantifies potential cost savings and revenue opportunities that can be realized at the hotel. These 'value opportunities' are identified by our operations experience and comparative hotel review.

This is a concise, 10 page, easy-to-read report that tells you:

How is my management team performing?

Where are there specific opportunities to improve property income?

Hospitality Consulting

Our approach to consulting is straightforward:

You ask the Question - We Provide The Answer

These questions may look something like this:

I am purchasing a hotel and have the option of selecting a new brand, what are my options and what is most accretive and why?

Does it make sense for us to build a hotel in this market, if so, how many rooms and what amenities should we provide?

My hotel is not performing, is this because of poor management, market conditions, brand, location or a combination of factors?

Our city has land for development, is it a suitable site for hotel, how should we solicit developers and how should we structure a deal?

WHAT IS YOUR QUESTION?

Is it financially beneficial to convert our hotel portfolio ownership to a REIT structure?

Ask Us Your Question by Clicking Here

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Hotel Feasibility

We can help you determine if you should build your hotel and what exactly you should develop.

We study the market, demand generators, and competitive landscape and determine the overall feasibility of a hotel and the optimal size. We create a development budget, financing assumptions, pro-forma projections and investment returns.

The analysis will be developed based on the creation of a construction budget and Furniture, Fixture and Equipment budget, interaction with General Contractors, Franchisors, Lenders and industry professionals, as well as market data.

ParamountONE™ is our online client center where clients receive secure access to reports and supplemental data. ParamountONE provides an easy distribution method for clients to share reports and internally collaborate among their colleagues and partners.

Brand and Management Selection

Hilton - Marriott - Starwood - Hostmark - Interstate

We evaluate all hotel franchise brand options available and review capital requirements versus forecasted performance for each to determine optimal branding for the hotel. We then recommend the appropriate branding course of action based on this risk and return analysis.

The same critical analysis is completed in the management company selection process.

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Personalized Engagement
Each consulting engagement is unique. Shown here are summaries of some of our past engagements.

Hotel del Coronado

Consulting services included restoration, renovation, expansion entitlements and operations.

Westin Grande Downtown Vancouver

Consulting services included procurement of entitlements, determination of branding, lender negotiations and deal structuring.

Westin Dulles Airport

Consulting services included site identification, feasibility study, branding analysis and recommendation, franchise agreement negotiation and procurement of construction and operations financing.

Renaissance Convention Hotel Schaumburg

Consulting services included valuation, evaluation of joint venture and capital restructuring alternatives to provide funding for adjacent performing arts center development.

Historic Hampton Inn Freeport

Consulting services included procurement and negotiation of Tax Increment Financing (TIF), Historic Tax Credit, hotel restoration, re-branding, re-positioning and ongoing hotel operation.

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Advisor to the Industry's Best

Starwood Hotels and Resorts Paramount Client

We do work for clients in all areas of the hospitality industry. Our clients are individual hotel owners, Real Estate Investment Trusts (REITS), Special Services, Lenders, Franchisors, Private Equity Groups and Pension Funds. View a more extensive list of the clients for whom we have completed work.

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Testimonials

“...knowing they will work in our best interests while operating ethically ...I continue to turn to Paramount Lodging Advisors for my hotel real estate requirements. They have proven time and time again to understand not only our needs, but also the industry in depth. Most important however, they deliver.”

- RUKH Development

Our clients say it best. Read more about what our clients have said about working us.