Our Story

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The Paramount Vision

Paramount Lodging Advisors (PLA) is an international full service advisory firm aspiring to re-invent the hotel brokerage landscape by providing client-focused services and leveraging comprehensive industry experience, team collaboration and innovation.

The Paramount Philosophy

Absolute Integrity™
  1. We will return all client phone calls within one business day
  2. We will respond to all brokers inquiring about specific properties
  3. We will cooperate with other brokers on commission splits*
  4. We will maintain strict adherence to client's confidentiality requirements
  5. All Advisors will have hotel industry experience or certification.
* Cooperative Broker is required to provide documented Buyer Representation | Absolute Integrity™ trademarked 2005

The Paramount Distinction

Paramount Lodging Advisors (PLA) is the premiere hotel advisory firm wholly owned and operated by Senior Managing Directors with in-depth operational experience, and represented by a cooperative team of highly trained professionals committed to client satisfaction and honest brokerage service.
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Premier Hospitality Advisors

Paramount Lodging Advisors is a full service real estate advisory and brokerage firm focused exclusively in the hotel industry led by a team of professionals who each have extensive hospitality experience as hotel owners, operators, developers and investors. PLA’s collective hospitality expertise enhances the ability to quickly assess a property or a portfolio, determine the highest value strategies, and execute a plan that meets client objectives.



Principal Driven


Paramount Lodging Advisors is wholly owned and operated by experienced Senior Managing Directors (SMDs), all of whom are directly involved in the day-to-day operations of the company. It is PLA’s principals - not a global corporation - that drives the direction of the company encouraging a culture of cooperation and creative thinking.
Industry Acumen
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Paramount Lodging Advisors’ senior team has extensive hospitality experience as hotel owners, operators, developers and investors. Every associate trains with veteran team members to learn how to effectively analyze and value hotel assets. From hotel industry fundamentals to each specific operational line item, our industry knowledge is diverse and comprehensive. It is this knowledge that allows us to provide superior hotel brokerage and consulting services, and has positioned us to handle any complexity associated with a successful transaction on behalf of owners, investors, lenders or special servicers.

Dan Beider, Chairman and Senior Managing Director of Paramount Lodging Advisors was the Vice President at Mid America Hotel Corporation prior to joining the Paramount Lodging Advisors team. Sanjeev Misra, Senior Managing Director of our Chicago Office, gained vast hotel experience as the Director of Real Estate for JHM Hotels managing 35 hotels under 14 franchise brands. Steve Mills, Senior Managing Director of our San Francisco Office, advised on the re-branding and repositioning of the Wyland Waikiki Resort in Hawaii. This level of experience and expertise is embodied in every member of our team.

All Paramount Lodging Advisors brokers have hotel development or operations experience. Professional designations include CCIM (Certified Commercial Investment Member), CHA (Certified Hotel Administrator) and CHB (Certified Hotel Broker) and memberships in many real estate and lodging organizations. Members have published numerous articles and guest lectured in prominent real estate programs.


Cooperative Brokerage
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Paramount Lodging Advisors works as a team on all engagements, collaborating with those who possess market knowledge or service expertise in every hotel valuation assignment, to provide the most accurate value. Based on the simple belief that if a better offer from a qualified buyer is sourced by a non-PLA agent, PLA is prepared to share commissions in order to maximize the sale value without negatively impacting the transaction for a seller, buyer or buyer’s broker.





Proven Results
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The total lodging real estate transaction volume for PLA team members exceeds $4.0 billion. Our professionals have completed thousands of hotel asset reviews, have been involved in the management or development of more than 65 hotels and the sale or purchase of over 100 assets, lodging portfolios or hotel notes. Paramount Lodging Advisors has been successful in all types of hotel asset transactions, regardless of size or scope, and all types of hotel consulting engagements no matter how difficult.
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